On this page
WordPress theme development here means custom block themes: built on theme.json and Gutenberg, loading tens of kilobytes instead of megabytes, accessible out of the box, and structured so the next developer can find their way around in an hour.
Themes are where performance is usually lost. A custom theme with a hard CSS budget, no external fonts and no framework — like this website — proves that a fast, complete site does not require a heavy one.
Who this is for: Businesses that want a site which is fast, editable and theirs — not a child theme fighting a commercial theme that was never designed for their content.
What you get
- Custom block themes built on theme.json
- WooCommerce-compatible custom themes
- Block patterns for reusable, editable layouts
- Performance budgets: CSS size, asset count, Core Web Vitals
- Accessibility: WCAG 2.2 AA targets, keyboard support, focus states, reduced motion
- SEO-ready structure: semantic HTML, headings, schema hooks
- Light and dark mode with system preference support
Where this helps
A commercial theme that fights the content
Multipurpose themes ship thousands of options and megabytes of assets to serve every possible use. A custom theme serves exactly one business — yours — and is radically lighter for it.
Theme updates that break layouts
When the design lives in dozens of page-builder overlays, every update is a gamble. Custom themes put design in versioned code and editing in Gutenberg, where it belongs.
Slow mobile experience
System fonts, modular CSS and restraint on JavaScript produce mobile experiences that pass Core Web Vitals on real devices, not just in screenshots.
What the work looks like
- Design the content model and templates first
- Build the theme on a block architecture with theme.json tokens
- Create reusable patterns for editable layouts
- Test responsive, dark mode, keyboard navigation and reduced motion
- Measure Core Web Vitals before launch and after
What it runs on
Block themes, theme.json, Gutenberg, vanilla CSS with custom properties, progressive-enhancement JavaScript, system fonts.
Questions people ask
Will I be able to edit the site myself?
Yes — that is the point of a block theme. Layouts are built from reusable patterns, so your team edits content in Gutenberg without touching code.
Can you restyle my existing site?
Sometimes. If the current foundation is a heavy theme, a rebuild onto a custom block theme usually costs little more than a major restyle — and leaves you maintainable.
How much does a custom theme cost?
Less than most people expect, because a focused theme is a small codebase. Scoping starts from your actual templates — not from a fictional average site.
Does the theme affect SEO?
A theme does not rank a site, but it controls semantic HTML, heading structure, speed and mobile usability — all of which SEO depends on. A custom theme gets them right by construction.
Have a project in mind?
Describe what you need — a straight, honest answer about scope, effort and timing comes back, usually within one business day.